Prediction. ML uses sampled data & contains multiple cognitive biases.

Modern predictive data modeling like Scoring, Next Best Action, Propensity and Recommendations & LTV use Machine Learning (ML) techniques that are based on a sample data set of only a portion of customers and a portion of the available data. This hurts your accuracy.

Using segments created by Neuralift to apply ML for prediction and other downstream data modeling ensures models will be more accurate. Having multiple models you can deploy significantly optimizes overall model effectiveness rather than treating everyone the same.

You found Neuralift AI. Your company is going to love you!