For decades, segmentation has been built bottom-up.

Marketers define rules.
Analysts select variables.
Teams create filters.

Every rule reduces data use.
Every assumption obscures data signals.
Every segment reflects human bias.

Traditional segmentation confirms what you already believe. It finds what you are looking for.

It may optimize channel metrics — but it doesn't move business KPIs.

We built Neuralift to change that.

From Bottom-Up Rules to Top-Down Discovery

Neuralift applies deep learning neural networks across first-party datasets of any size — not a narrowed subset defined by human logic.

Instead of minimizing data with rules, we use it all. Instead of fitting behavior into predefined buckets, we allow neural discovery to surface patterns no analyst could manually query.

This is top-down segmentation.

Unconstrained.
Multidimensional.
Unbiased.
Unobservable outside of Neuralift.

Strategic Segments, Not Tactical Filters

Neuralift doesn't exist to improve email opens and CTRs.

It exists to move business metrics. It's built for business leaders of Marketing, Analytics, Growth, Digital and Technology responsible for lifting KPIs on the P&L and annual growth rates.

We generate segments and audiences that are defined by their strategic and measurable impact on revenue, lifetime value, retention, and margin.

Not channel optimization.
Not surface-level targeting.
Strategic growth. Lifetime Value. Higher ROI.

Why We Exist

The enterprise doesn't need more dashboards, more LLM SQL wrappers, more measurement systems.

The enterprise needs foresight. It needs an application that works natively with any data warehouse and will tell you ahead of time what to do in order to lift your KPIs.

Your data already knows where growth lives.

Neuralift was founded to have your data tell it to you.

Jonathan Mendez, Founder & CEO.